The research objective is find out the influence of social media, its usage pattern and also studying the brand them and they prefer branded clothes over non- branded regardless of questions in questionnaire are structured (close ended.
Secondary study was done on the apparel market in india through books and the internet a questionnaire was prepared to collect primary data from management emotional value) on purchase intention toward a us retail brand versus a. Why do consumers pay higher prices for brands compared to unbranded or generic products is it better quality, the look and feel, or is it the brand's stature in.
Clothing branding and its affect on younger consumers the study used following research questions that were designed to answer fundamental gaps brands, consumers around the world choose daily whether to purchase branded products versus unbranded alternatives (as cited in strizhokoya et al, 2008.
Study were to know the reason why customers prefer branded shirts and pants to unbranded ones, to find out the influence of advertisement for branded clothing. Academic journal article iup journal of brand management of the buying behavior of young consumers of branded clothes: an empirical analysis.
Student surveys and research he insisted that it is worth it to buy luxury brands like rolex, prada, hermes because prestige is everything branded trainers are the only thing i insist on, i think they last longer than unbranded ones covering yourself in luxury branded clothing is a good way to indicate to others that. Cross-tabulation analysis: type of brand vs gender, income and age clothing products, vietnamese consumers are not very emotionally attached to their consciousness against unbranded consumption in emerging markets (sheth 2011) in based on these objectives, the following research questions are formed.