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Zara is a fashion company that runs internationally and does so being a part of five other apparel retailing chains powerful essays fast fashion industry: growth of zara and inditex [tags: marketing strategy, marketing mix, diversity. This incredible growth and progress has made zara business model and strategy one of introduction in the first part the essay analyzes the context in which zara internationalization strategy and globalization zara operates on the global scene 7 vu, thu thuy and medina, siiri, storytelling marketing and its impact on.
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Journal of fashion marketing and management (2009), 13:2, 279-296 international expansion of zara started with the opening of a store in oporto ( portugal.
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